Atelier? You mean ateli-“YAY!” AAU retailer more than just t-shirts and hoodies

at·el·ier:

n.

A workshop or studio, especially for an artist or designer.

(from The Free Dictionary)

Halfway into my second semester at Academy of Art University, I finally popped into the school Atelier to see what it was all about. And really, the reason it took me a semester and a half to step foot in there in the first place was because I thought all it was, was just a bunch of AAU sweatshirts, totes, and pencils in ashop too pretentious to be called a “store,” so they named it an “Atelier” instead. And as a fashion anything major (design, merchandising, journalism, PR) it’s among the Deadly Sins to wear a sweatshirt to class (right up there with Ugg boots), so I assumed I could spend my time at school missing out on the Atelier, without really missing out on anything.

But OMG, was I SO wrong.

While they did sell school sweatshirts (and totes, and pencils), they had SO much more. The first thing to catch my eye was a cleanly merchandised rack of Lan Jaenicke apparel:

I can't decided whether I like the green or pink version of the coat better.

And right behind that, in the center back of the store was an adorable array of children’s clothing by Andrea Banwart for J’Adorable designs: Continue reading