at·el·ier:
n.A workshop or studio, especially for an artist or designer.
(from The Free Dictionary)
Halfway into my second semester at Academy of Art University, I finally popped into the school Atelier to see what it was all about. And really, the reason it took me a semester and a half to step foot in there in the first place was because I thought all it was, was just a bunch of AAU sweatshirts, totes, and pencils in ashop too pretentious to be called a “store,” so they named it an “Atelier” instead. And as a fashion anything major (design, merchandising, journalism, PR) it’s among the Deadly Sins to wear a sweatshirt to class (right up there with Ugg boots), so I assumed I could spend my time at school missing out on the Atelier, without really missing out on anything.
But OMG, was I SO wrong.
While they did sell school sweatshirts (and totes, and pencils), they had SO much more. The first thing to catch my eye was a cleanly merchandised rack of Lan Jaenicke apparel:
And right behind that, in the center back of the store was an adorable array of children’s clothing by Andrea Banwart for J’Adorable designs: Continue reading